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  • 04/23/2017 1:17 AM | Patrina King (Administrator)

    by Michele Morrissey

    Public speakers strive to be engaging and spontaneous. Everyone wants to “bring it.” Finding the balance between expressing oneself through one’s quintessential voice and persona and a executing a communication style that cultivates relatedness and facilitates connectivity with their audience, is a part of the complex artistry involved in being a competent speaker. What if the speaker feels that the truest expression of himself or herself involves swearing? Is it risky to do so? Why or why not?

    1. Let’s understand where swear words are processed in the brain. When we use or process swear words, our “feeling brain” (the amygdala) is typically aroused; the same part of your brain that is heightened in times of fear and anxiety or need to preserve safety. Surely, the suggestion is not that swear words send us into anxiety attacks. However, we are wired for certainty; even in our communication exchanges. Speakers will want to consider whether they’re fine with risking the possibility creating an atmosphere of uncertainty or unease in a moment when you want to facilitate relatedness.

    2. Consider brand stability and familiarity. Speakers with a well-established brand simply have the benefit of established credibility and expertise. The best is assumed with speakers with established credibility – they can be viewed through rose-colored glasses, if you will. Therefore, with value already in place and/or presumed, the likelihood of alienating or offending one’s audience is less probable. Hey, it might not be fair, but biases are real!

    3. Remember why we communicate. Although we may shake things up to get our message across, the overall purposes of communication are to connect, relate, and influence. Again, more established speakers might be in a better place to take a risk, as they usually have accomplished all three within their audience to a certain degree. Offense often takes place when we’ve ventured to influence without having secured the foundations of relating and connecting.

    4. Purpose matters! For example, if you are a motivational speaker, shock and awe are expected from the audience; taking the chance may have less of an adverse impact. Some leaders use choice words to show they are vehemently committed to solve a problem; in that case, lack of formality may be more easily accepted. In the end, one must know their audience, examine their motives, and use good judgment as they anticipate possible reactions.

    Whatever one’s style, whether they choose to code-switch or code-mesh, messages should be thoughtfully crafted. In any dynamic, be it one to one or speaker to audience, relationships run smoother with norms that are comfortable for all involved.

    “CiNii Books – Effective Communication Skills.” CiNii Books. N.p., n.d. Web. 14 Dec. 2016.

    “The Science of Swearing: A Look into the Human MIND and Other Less Socially Acceptable Four-letter Words.” Harvard Science Review. N.p., 2014. Web. 14 Dec. 2016.


    Michele Gilliam MorrisseyMichele Gilliam Morrissey, M.A., CCC-SLP is the CEO and founder of Lucidity. With a Master of Arts in Speech-Language Pathology and a Certificate of Clinical Competence from the American Speech-Language Hearing Association, Michele brings a depth of academic study and preparation to her practice that sets her apart from her peers.

    She adds sensitivity to her profession that has been cultivated from years of working with people of all demographics outside of the classroom and digging into complex communications problems to develop wide-reaching solutions.

    Michele Gilliam Morrissey’s progressive work blends science, a real-world approach, and a passion for helping people to communicate with intent, impact, and influence. An educator and communication coach with over two decades of experience, she transforms thinking with her laser-sharp analysis and consultative expertise.

  • 04/23/2017 1:16 AM | Patrina King (Administrator)

    Contributed by Ronica Brown of the Ronica Brown Agency.


    For most business owners the best part of tax season is getting large deductions to lower their tax bill. A tax deduction is a decrease in taxable income based on business spending or use of resources.

    But what happens, when a business owner doesn’t understand how much they can deduct? This results in spending in areas where deductions will not be maximized and a possibility of  having higher taxes than projected.

    Understanding the amount you are able to deduct helps you to plan and spend strategically to get the most value from your spending.

    When it comes to tax deductions there are huge misconceptions, the 5 most misunderstood deductions will give you the information you need to maximize  your deductions in these areas:

     1)  Business start-up expenses

    Startup expense is defined as any money that you spend before the business starts its operations. These expenses are not fully deductible. The deduction for startup expenses is limited to five thousand dollars ($5,000) and only applicable to businesses with a total start-up cost amount of fifty thousand dollars ($50,000) or less. Businesses that require a large cash investment such as restaurants may not be able to deduct 100% of their start-up cost in the year they spend the money. If business start-up expenses are over $50,000 then you get to amortize or capitalize this amount instead of getting a deduction. Also, segregating the cost such as depreciable assets could help to get you the maximum deduction in a year when your business is up and running.

    2)  Business Gifts


    Continue Reading >>>

  • 04/23/2017 1:14 AM | Patrina King (Administrator)


    We live in a hyper-connected society, and being disconnected for four hours if you’re in sales or marketing can be daunting—and seem like a major loss of time. While Twitter, Facebook, e-mail and even text messaging have made it easier to communicate with more people in the course of a single day, for some people, they mean devoting less time to the in-person interactions we use to actually build relationships. That’s why golf, a four-hour (or more) adventure through greens, fairways, bunkers, and other hazards, remains one of the greatest ways to build and maintain solid business relationships.

    “It’s a bit of a looking glass into how people think,” notes Brad Brewer, a PGA Professional and founder of the Brad Brewer Golf Academy in Orlando and the author of the recently released Mentored by the King: Arnold Palmer’s Success Lessons for Golf, Business and Life. “You observe over a period of time the habits of the individual. You see their integrity, their mannerisms, how they approach different situations, how they deal with success and failure. But in the end, I think the beauty of being able to create a relationship with somebody and bond with them for four or five hours is very valuable—I don’t know that there’s another place that you have the capability of doing that.”


  • 03/23/2017 1:20 AM | Patrina King (Administrator)

    The Blackpreneur Team had an opportunity to sit down with the fabulous Patrina King Founder of Golf Women Mean Business. Let’s see what she had to say about her organization!

    1. Tell me about Golf Women Mean Business. Golf Women Mean Business (GWMB) serves as an innovative model to inspire entrepreneurs and career professionals to “play outside the box” when it comes to the sport of golf. GWMB teach business professionals the concepts of golf and how to use golf for business purposes. This concept is delivered by strengthening their business acumen through seminars, providing golf instruction through premier golf clinics and creating an environment for vetted networking.



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